Exploring Growth · 2026-06-12 · 39 min
In this episode of Exploring Growth, host Lee Murray sits down with Jackson Wightman, Founder & CEO at Proper Propaganda. They unpack how AI is reshaping search, discovery, and public relations. They explore the shift away from traditional SEO and volume-based PR metrics, and how AI engines like ChatGPT are changing the way brands get found online. The conversation highlights the importance of signal clarity in content and messaging, along with practical, data-driven strategies for auditing and identifying the most effective outlets for AI-driven visibility. Want to connect or recommend a guest? harvardmurray.com/exploring-growth-podcast Connect on LinkedIn: Lee - Jackson -
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