
Hosted by Expert Dojo
"The Art of Start Up War" is a weekly startup investment podcast created by Brian Mac Mahon, the CEO of The Expert Dojo Startup Accelerator in Santa Monica, California. This podcast was built to educate entrepreneurs on how to avoid the 98% failure rate that ALL new businesses face.
100 episodes · publishes weekly · latest 2023-04-30 · ~37 min/episode
Rank
#4410
Substance
53.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#4410 of 6183
Substance
Top 71%
outscores 29% of the index
Expert Dojo "The Art of Startup War" ranks #4410 on The B2B Podcast Index with a substance score of 53.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and specificity & evidence. Chrissa McFarlane is a genuine domain practitioner with a credible arc: microbiome research, hospital administration, early telemedicine, HIMSS interoperability committee, and a real Moderna deployment. She is not a polished thought-leader guest but an actual operator at seed stage, which limits the depth she can demonstrate.
Averaged across 1 recently scored episode, with cited evidence.
The episode contains a handful of concrete traction details buried under heavy filler, motivational storytelling, and generic startup platitudes. The pivot to clinical-trial recruitment for Moderna is the only genuinely informative moment; everything else is either obvious or padded with host commentary.
“in six weeks we were using the platform to help recruit for Moderna's clinical trials”
“we've done complete over 40 trials. We've matched over 2,000 people”
Blockchain-for-healthcare interoperability is a well-worn concept and the episode introduces no contrarian framing, first-principles argument, or counterintuitive insight. The clinical-trial recruitment pivot is the closest thing to a fresh angle but is described, not analysed.
“the infrastructure of the web will evolve and it will just become stronger and better and more transparent and blue blockchain is just a wonderful facilitator of that”
“everyone understood it because it made sense, especially people that, you know, today just suffer from chronic diseases”
Chrissa McFarlane is a genuine domain practitioner with a credible arc: microbiome research, hospital administration, early telemedicine, HIMSS interoperability committee, and a real Moderna deployment. She is not a polished thought-leader guest but an actual operator at seed stage, which limits the depth she can demonstrate.
“I joined hims, which is one of the main nonprofits around health it, the largest pretty much in our country. Um, ended up on that, on their interoperability committee and board”
“I actively write on emergent tech for Forbes”
There are real data points - Moderna partnership, 40 completed trials, 2,000 matched patients, 15 current pharma partners, $5M seed raise at 50% committed, pre-seed over $1.5M, 60-org pipeline - but most future figures are targets not results, and the Moderna story lacks revenue or contract-value detail.
“in six weeks we were using the platform to help recruit for Moderna's clinical trials”
“we currently recruit for about 15, um, pharmaceutical partners today”
The host is a declared investor in the company and behaves as a promotional narrator rather than an interviewer: no challenge, no follow-up on bold claims, constant affirmation, and a closing segment asking the founder to narrate her own dream exit. Every question is a setup for validation.
“I invested in you. I love you, I love the company”
“that is a beautiful thing. I'm so proud to have been a part of that incredible exit. Congratulations”
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
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