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Index/Startups & Founders/Exit Rich
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Got IP? With Anthony Kjenstad, CEO Of Firefly

Exit Rich · 2026-05-01 · 49 min

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Episode notes

What happens when you face the toughest negotiators in business with a $20 million valuation and a revolutionary recovery product? Firefly Recovery CEO Anthony Kjenstad joins Michelle Seiler Tucker to discuss his Shark Tank pitch for his innovative device, which utilizes nerve stimulation to enhance blood flow and promote faster post-workout recovery. Listen as he defends his valuation and subscription-based model, navigating contentious debates over equity, royalties, and the importance of owning intellectual property (IP). Anthony also reveals what happened after Shark Tank and why they are still going strong even after falling short of getting a deal. Tune in now to get the golden nuggets that can make or break your exit strategy! Love the show? Subscribe, rate, review, and share!

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