The Dark Horse Effect: How to Create a Brand That Buries Your Competitors Alive

Episode notes

I've just launched a new YouTube channel !! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky). I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual " Subscribe, Like, Share " would go a long, long way too. *** In 2023 a weary customer goes missing in the thickly wooded forest of deceased, indistinguishable marketing agencies. All that can be found are decrepit and horrifying websites with ghastly logos, zombified PPC, and the rotting smell of putrid SEO. In today's horror story, there are no safe spaces in the light; instead, we must summon the Dark Horse and ride into the darkness. Cover your eyes as we speak with John Keating and Jennifer Sloan on how polarizing your brand and slashing away the status quo can lead to spine-chilling marketing that buries your competition alive.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• Run Comp Intel Like an Award-Winning Klaviyo PMMProduct Marketing Adventures · on Positioning90 / 100
• What 10 Years in Ecommerce Teaches You About Agencies, Ads & Scaling (w/ Ben Dickshinski)Ecommerce Growth Map Podcast · on advertising86 / 100
• [Client-Side Conversation] How to "Stay Top of Mind" with Chris WhittenCrossing the Axis · on advertising85 / 100
• Leadership Lessons from AT&T and e.l.f. Beauty | Kellogg School of Management Marketing Leadership SummitThe CMO Podcast · on branding80 / 100
• Go-To-Market Plan feat. Tony BellBrand Shorthand · on Positioning79 / 100
• The "Flying V Group" Cash MachineCash Machines · on advertising77 / 100

• Professionalism is Killing Your Brand: Here's the Cure72 / 100
• Funnels Don't Build Businesses: Here's What Does71 / 100
• How to Build a Content Strategy That "Drives Pipeline"71 / 100
• 25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin96 / 100
• Know Your "Enemies" - A Practical Guide to Competitive Intelligence83 / 100