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Index/Marketing/Everyone Hates Marketers
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Stop The Scroll, Start The Sale: 7 Ways To Build An Audience Of Future Buyers

Everyone Hates Marketers · 2023-10-17 · 57 min

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Topics in this episode

Positioningbrandingadvertisingcontentdigital media

Episode notes

I've just launched a new YouTube channel !! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky). I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual " Subscribe, Like, Share " would go a long, long way too. *** Dive into the 7 F's of building an audience of future buyers with "The Customer Whisperer," Katelyn Bourgoin. The brain behind a newsletter of 58,000 smart marketers, she sheds light on the complex factors influencing buying decisions. Having captivated an audience of 123K followers on Twitter and 60K on LinkedIn, Katelyn stands out. Learn from Katelyn’s insights and transition from simply targeting customers to deeply understanding and resonating with their buying motivations.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • Write Your Product Narrative Like a Zapier PMMProduct Marketing Adventures · on Positioning87 / 100
  • [Client-Side Conversation] How to "Stay Top of Mind" with Chris WhittenCrossing the Axis · on advertising85 / 100
  • Leadership Lessons from AT&T and e.l.f. Beauty | Kellogg School of Management Marketing Leadership SummitThe CMO Podcast · on branding80 / 100
  • The "Flying V Group" Cash MachineCash Machines · on advertising77 / 100
  • #186 - Positioning for Category Leadership and True Differentiation, with Matt Hodkinson, Co-Founder and CEO at TyltFinite By Clarity · on Positioning62 / 100
  • B2B Storytelling: Why Your Company Needs a Storyline (Not Just Stories) with Dan LevyMarketing Spark · on Positioning61 / 100

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