The B2B Podcast Index
Index
All categories
MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
MethodologySubmit
Best of:MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
An independent project byFame
SearchBest episodesGuestsInsightsMethodologySubmit a podcast
Index/Marketing/Everyone Hates Marketers
Everyone Hates Marketers artwork

How to Write a Business Book With SOUL (AI Can't Touch This!)

Everyone Hates Marketers · 2023-07-18 · 45 min

0:00--:--

Topics in this episode

Positioningbrandingadvertisingcontentdigital media

Episode notes

I've just launched a new YouTube channel !! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky). I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual " Subscribe, Like, Share " would go a long, long way too. *** I chat with Vicky Quinn Fraser about the vital role of human creativity in writing, even in an AI-dominated world. Vicky emphasizes the significance of micro books, going beyond short-lived blog posts and offering an in-depth exploration of ideas. She shares her belief that a good book should challenge readers' thoughts and offer fresh perspectives. She believes writing isn't about perfection, but starting, accepting initial drafts, and improving over time. This is not your typical writing 101 - it's a heart-to-heart about the art and soul that AI just can't touch.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • Run Comp Intel Like an Award-Winning Klaviyo PMMProduct Marketing Adventures · on Positioning90 / 100
  • What 10 Years in Ecommerce Teaches You About Agencies, Ads & Scaling (w/ Ben Dickshinski)Ecommerce Growth Map Podcast · on advertising86 / 100
  • [Client-Side Conversation] How to "Stay Top of Mind" with Chris WhittenCrossing the Axis · on advertising85 / 100
  • Leadership Lessons from AT&T and e.l.f. Beauty | Kellogg School of Management Marketing Leadership SummitThe CMO Podcast · on branding80 / 100
  • Go-To-Market Plan feat. Tony BellBrand Shorthand · on Positioning79 / 100
  • The "Flying V Group" Cash MachineCash Machines · on advertising77 / 100

More from Everyone Hates Marketers

All episodes →
  • Professionalism is Killing Your Brand: Here's the Cure72 / 100
  • Funnels Don't Build Businesses: Here's What Does71 / 100
  • How to Build a Content Strategy That "Drives Pipeline"71 / 100
  • 25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin96 / 100
  • Know Your "Enemies" - A Practical Guide to Competitive Intelligence83 / 100
Explore the best B2B Marketing podcasts →
All Everyone Hates Marketers episodes →