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Index/Marketing/Everyone Hates Marketers
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How to Navigate the Most Uncertain Time in History (While Becoming Less Anxious & Avoiding Burnout)

Everyone Hates Marketers · 2023-05-16 · 1h 6m

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Topics in this episode

Positioningbrandingadvertisingcontentdigital media

Episode notes

I've just launched a new YouTube channel !! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky). I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual " Subscribe, Like, Share " would go a long, long way too. *** In this episode, I chatted with Sam Conniff, the creator of Uncertainty Experts. We dove deep into why it's so crucial to acknowledge and handle life's uncertainties. Sam also shared his unique approach to understanding uncertainty. One of the highlights was learning about his partnership with a science lab focused on making more thoughtful choices during unpredictable times. Topics mentioned: [00:01:41] Coping with uncertainty. [00:04:22] Uncertainty Expert framework. [00:07:00] Taking risks in marketing. [00:10:00] Dealing with uncertainty. [00:13:39] Framework for uncertainty. [00:16:21] Getting past fear, fog, and stasis.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • Write Your Product Narrative Like a Zapier PMMProduct Marketing Adventures · on Positioning87 / 100
  • [Client-Side Conversation] How to "Stay Top of Mind" with Chris WhittenCrossing the Axis · on advertising85 / 100
  • Leadership Lessons from AT&T and e.l.f. Beauty | Kellogg School of Management Marketing Leadership SummitThe CMO Podcast · on branding80 / 100
  • The "Flying V Group" Cash MachineCash Machines · on advertising77 / 100
  • #186 - Positioning for Category Leadership and True Differentiation, with Matt Hodkinson, Co-Founder and CEO at TyltFinite By Clarity · on Positioning62 / 100
  • B2B Storytelling: Why Your Company Needs a Storyline (Not Just Stories) with Dan LevyMarketing Spark · on Positioning61 / 100

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