How to Become THE Apex Marketer (7 Evolutionary Principles)

Episode notes

I've just launched a new YouTube channel !! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky). I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual " Subscribe, Like, Share " would go a long, long way too. *** Ditch the jargon jambalaya and grab your mental machetes. We're hacking our way to the primal, thumping core of what your people crave. Tim Ash's a wizard at excavating deep-rooted instincts through evolutionary psychology and weaving them into marketing that works. Strap in for a wild ride to your niche, where we strip back the fluff and awaken the ancient sales tactics lying dormant within us. It's time to become the Apex Marketer. Topics Covered: (00:00) - How to Become THE Apex Marketer (7 Evolutionary Principles) (03:37) - What is evolutionary psychology? (06:43) - Rational vs. irrational: what it means for marketing pros. (07:53) - Upside vs.

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