How This Marketing Rebel Turned One Book Into a Multi-Million Coaching Biz

Episode notes

I've just launched a new YouTube channel !! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky). I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual " Subscribe, Like, Share " would go a long, long way too. *** Pragmatic. Experienced. And Bestselling Author or The 1-Page Marketing Plan . Allan Dib is my latest guest on Everyone Hates Marketers , and, as an entrepreneur who built a multi-million dollar coaching business on the back of a book, there’s no one better for me to talk to this week. Topics Covered: (00:00) - Intro (02:55) - The story of the 1-Page Marketing Plan (06:05) - Business people and marketers should do… less marketing? (10:07) - The process of writing a book (14:37) - Allan’s simple email marketing strategy (19:13) - Your marketing is part of your product (21:35) - What do we mean providing value?

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