Bob Moesta's Jobs-To-Be-Done: Your Fix for Selling Without Gagging

Episode notes

I've just launched a new YouTube channel !! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky). I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual " Subscribe, Like, Share " would go a long, long way too. *** Delve into the insights of the Jobs-To-Be-Done theory with its advocate, Bob Moesta. As the mastermind behind over 3,500 product launches and the President & CEO of The ReWired Group, he offers a fresh perspective on understanding customer needs. Having worked alongside the renowned Professor Clayton Christensen and as the Co-Founder of Laser Ventures, Bob is here to guide you on how to transition from just selling to genuinely helping customers in their journey. Topics Covered: (00:00) - Intro (01:33) - Customer personas need to die: sorry not sorry (04:29) - Ever wondered why you just bought that?

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