[BEST OF] How to Use the 80/20 Rule to Work Less & Make More

Episode notes

I've just launched a new YouTube channel !! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky). I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual " Subscribe, Like, Share " would go a long, long way too. *** Most marketing gurus will advise you to market your business everywhere, on every channel possible. Not Perry Marshall.Perry, a best-selling author, speaker, and world-renowned business consultant. He joins the show to explain the 80/20 marketing rule and why you should apply its principles to help simplify your marketing approach. We discuss why you should identify your customers through a disqualification process and how this approach will save you time, improve customer satisfaction, and increase your profits.

• Professionalism is Killing Your Brand: Here's the Cure72 / 100
• Funnels Don't Build Businesses: Here's What Does71 / 100
• How to Build a Content Strategy That "Drives Pipeline"71 / 100
• 25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin
• Know Your "Enemies" - A Practical Guide to Competitive Intelligence