A CEO’s Guide to Building a No-BS Personal Brand (& Reviving a Dying Business)

Episode notes

I've just launched a new YouTube channel !! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky). I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual " Subscribe, Like, Share " would go a long, long way too. *** He transformed his online education business from losing money to profiting several million dollars in a year by revisiting and refining his strengths in personal branding. After a bold and probably crazy decision, including a complete team restructuring, he turned his business around. His name? Jonathan Goodman. The Founder of Personal Trainer Development Center and Author of Ignite the Fire joins me today to share how he managed to save his business and reach success.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• Run Comp Intel Like an Award-Winning Klaviyo PMMProduct Marketing Adventures · on Positioning90 / 100
• What 10 Years in Ecommerce Teaches You About Agencies, Ads & Scaling (w/ Ben Dickshinski)Ecommerce Growth Map Podcast · on advertising86 / 100
• [Client-Side Conversation] How to "Stay Top of Mind" with Chris WhittenCrossing the Axis · on advertising85 / 100
• Leadership Lessons from AT&T and e.l.f. Beauty | Kellogg School of Management Marketing Leadership SummitThe CMO Podcast · on branding80 / 100
• Go-To-Market Plan feat. Tony BellBrand Shorthand · on Positioning79 / 100
• The "Flying V Group" Cash MachineCash Machines · on advertising77 / 100

• Professionalism is Killing Your Brand: Here's the Cure72 / 100
• Funnels Don't Build Businesses: Here's What Does71 / 100
• How to Build a Content Strategy That "Drives Pipeline"71 / 100
• 25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin96 / 100
• Know Your "Enemies" - A Practical Guide to Competitive Intelligence83 / 100