The Smartest Way to Get Real Estate Leads in 2026 w/ Steven Howell

Episode notes

Use AI and direct mail to find better motivated seller leads without wasting your list. In this episode, I’m sitting down with Steven Howell from DealMachine to break down what’s working right now for real estate investors who want more consistent leads without spraying marketing everywhere. We get tactical on building tighter lists, using AI to “virtually drive” properties, stacking motivation filters, calling with better data, and combining direct mail with Carrot CRM so your follow-up doesn’t fall through the cracks. The goal isn’t to replace the human side of sales - it’s to use AI to remove friction so you can spend more time having the conversations that actually close deals. - Quotes: - “The investors who win in 2026 won’t be the ones working harder - they’ll be the ones using AI to focus on the right 60 leads instead of chasing 600.” - “AI shouldn’t replace relationships.

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