Events: demystified Podcast · 2026-06-05 · 42 min
On the Events Demystified Podcast (CEO Edition), host Anca interviews Heather Reid, CEO and founder of Planner Protect Inc., about bringing fairness, clarity, and education to event contracting. Reid shares how she became an “accidental planner,” developed a passion for reading and negotiating contracts, and launched Planner Protect in 2013, with demand surging during COVID as organizations revisited signed agreements. She explains what being a CEO means as the “Chief Everything Officer,” emphasizes that supplier-drafted templates prioritize supplier interests, and argues balanced contracts create true partnerships. Reid describes pivotal moments that led her to teach the “how” and “why” of negotiation, including securing venue-cancellation protections for a client, and discusses gaps in contracts around evolving risks like food safety and emergency preparedness. She introduces the Certified Event Contract Professional (CECP) program and shares how to
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