Enterprise Thought Leadership · 2026-04-21 · 47 min
Why can AI reach only 86% accuracy in hospitals and courtrooms, yet language services remain a £6 million to £100 million opportunity? Joshua Gould, founder and CEO of The Big Word, reveals why language is fundamentally a technology problem that requires scaling human expertise, not replacing it. As the language services industry prepares to double by 2032, Gould explains the real disruption: automating your own business before the market forces you to. He discusses how government bodies are outpacing the private sector in adopting language technology, and why the biggest opportunities lie at the intersection of human quality and technological scale. Guest bio Joshua Gould is founder and CEO of The Big Word, a multilingual communication technology platform connecting 15,000 linguists across government, healthcare, and legal sectors in the US, UK, and Europe. He scaled the company from £6 million to over £100 million in revenue before securing private equity investment. Gould is recognised for his unconventional leadership approach and focus on building technology infrastructure at the edges of human communication.
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