Enterprise Thought Leadership · 2026-03-13 · 50 min
Tim Bond returns to the conversation with Mark Edwards, author of the white paper The Human Engine: Navigating the Fifth Revolution , to explore a question that will define how organisations succeed in the coming years: can creativity be taught? The fifth revolution - driven by artificial intelligence - is upon us, but it brings with it more than just technological change. Mark explains why most people and organisations are caught in what he calls "zombie loops": patterns of activity that consume energy and time without driving meaningful progress. He discusses why fear of AI persists despite its benefits, how to escape repetitive cycles, and why human amplification - not automation for its own sake - is the real opportunity ahead. This conversation challenges conventional thinking about who is and isn't creative, exposes the dangers of cognitive overload and distracted attention, and reveals what genuinely high-performing organisations look like when they prioritise imagination and human connection alongside technology.
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