
Enterprise Eyeballs: Innovative B2B Marketing Stories · 29 min
Get the most out of your virtual event, while getting attention for your business A conversation with Matt Solomon, co-founder of Channel Program, dives into his thought leadership events, which have brought in some top-notch speakers like Magic Johnson and Wayne Gretzky. In this episode: Vendor sponsorships help get prestigious speakers for your event Knowing your audience demographics is vital in choosing your speaker Having an industry leader as a moderator brings diversity to the event panel