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Index/Marketing/Enterprise Eyeballs: Innovative B2B Marketing Stories
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The Power of Thought Leadership Events for Your Channel | Matt Solomon

Enterprise Eyeballs: Innovative B2B Marketing Stories · 29 min

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Episode notes

Get the most out of your virtual event, while getting attention for your business A conversation with Matt Solomon, co-founder of Channel Program, dives into his thought leadership events, which have brought in some top-notch speakers like Magic Johnson and Wayne Gretzky. In this episode: Vendor sponsorships help get prestigious speakers for your event Knowing your audience demographics is vital in choosing your speaker Having an industry leader as a moderator brings diversity to the event panel

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