No Bullsh*t Strategy: How Leaders Create True Competitive Advantage with author Alex Smith

Episode notes

Listen now and challenge the way you think about strategy - are you building something truly different, or just slightly better? Summary Keywords #Strategy #CompetitiveAdvantage #Leadership #BusinessGrowth #Innovation #Differentiation #OperationalExcellence #EnterpriseExcellence #AI #MarketPositioning Episode Summary In this episode, Alex Smith challenges conventional thinking on strategy and explains why most businesses get it wrong. He shares a practical approach to creating true competitive advantage - by focusing on uniqueness, not incremental improvement. This is a must-listen for leaders looking to move beyond “better” and build something truly different. Episode Links: Youtube: Enterprise Excellence Group: Three Quotes “The perfect business is one with very high demand and very low supply.” [00:14:00] “Any attempt to become better than your competitors will only make you more similar to them.” [00:16:00] “Strategy isn’t about solving customer problems - it’s about creating needs that didn’t exist before.” [00:22:00] Contacts

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