Market validation, making demos work at all costs & designing impossible shapes w/ Bradley Rothenberg

Episode notes

What do you do when your idea is simply too early to market? Bradley Rothenberg (Founder/CEO @ nTopology) shares his journey from watching 3D printing’s potential go unutilized to attracting some of the biggest customers in the world. Plus, how to make customers care about your product, and why you should treat the market like a co-founder. ABOUT BRADLEY ROTHENBERG Bradley Rothenberg ( @brad_rothenberg ) is the founder and CEO of nTopology , an advanced software company based in New York City that focuses on enabling engineers to design, manufacture and ship high-performance products in the least amount of time. nTopology’s breakthrough computational-modeling technology unifies geometry and simulation results into finely tuned manufacturing models, supporting engineers as they collaborate to develop lightweight, optimized parts with functional requirements built right in. Bradley studied architecture at Pratt Institute in Brooklyn, New York, and has been developing computational design tools for advanced manufacturing for the last 10-plus years. "Earlier stage founders, they probably hear this all the time... 'Spend a lot of time with your users!

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