Google form MVPs, Leveraging Maslow’s Hierarchy in product, & customer acquisition strategies w/ Tri Ahmad Irfan

Episode notes

Tri Ahmad Irfan, Co-Founder & CTO @ Lumina, discusses his journey identifying large-scale problems in the SE Asian market and how they went from a Google form MVP to 1 million+ users! Additionally, we cover how to formulate / test / prove hypotheses about product-market fit, how Maslow’s hierarchy of needs informs product strategy, determining a potential customer’s willingness to pay, resources for researching consumer acquisition strategies, and his favorite lessons for early-stage founders. ABOUT TRI AHMAD IRFAN Tri Ahmad Irfan ( @irfan3 ) is the co-founder and CTO of Lumina, a community platform that helps underserved workers in Southeast Asia to upskill and secure better jobs. Launched in early 2022, Lumina has served over a million job seekers and is funded by Y Combinator, and Monk's Hill Ventures. Before Lumina, Irfan built out the engineering teams at fast-growth startups in Southeast Asia such as GudangAda, a wholesale marketplace, and STOQO, a B2B platform for food and beverage businesses. In college, Irfan interned at Twitter in San Francisco and spent some time doing competitive programming.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• Utilizing AI internally to iterate faster and empower smaller teams to upskill w/ Vivek Raghunathan #263The Engineering Leadership Podcast · on Engineering management96 / 100
• Ignite Startups: How Adam Nash Built Daffy Into a $1B Donor-Advised Fund Platform | Ep281Ignite · on Product strategy87 / 100
• [REPLAY] Tinder, TripAdvisor, and more: Universal Product LessonsProduct Rebels · on Product strategy75 / 100
• How to Train Employees and Leaders to Improve Performance and ResultsBuild a Vibrant Culture Podcast · on Engineering management64 / 100
• 331 | AI and the Future Of Product Management | Lucas Lovell, VP of Product of PaddleScaleup Valley Podcast · on Product strategy64 / 100
• Get the Outcomes on Your Product Roadmap RightRoman's Product Management Podcast · on Product strategy61 / 100

• Scaling TensorFlow, Navigating Startup Pivots, ML Edge Infrastructure and AI Inference Strategy w/ Rajat Monga85 / 100
• Determining when to leave to start your own company, making strategic bets, and selling to enterprise customers w/ Anhang Zhu @ TierZero76 / 100
• How to know when your company needs to pivot and the signals/principles that will help guide you through pivoting w/ Pete Nichols, Lizzie Matusov, and Tony Dong71 / 100
• Determining bets, using customer insights to pivot, and gaining developer buy in & trust w/ Tomas Reimers @ Graphite75 / 100
• Applying Agentic AI to the Supply Chain, Building Systems to Withstand Chaos, and Leveraging your Curiosity w/ Pooja Brown @ Inventry.ai87 / 100