Google form MVPs, Leveraging Maslow’s Hierarchy in product, & customer acquisition strategies w/ Tri Ahmad Irfan

Episode notes

Tri Ahmad Irfan, Co-Founder & CTO @ Lumina, discusses his journey identifying large-scale problems in the SE Asian market and how they went from a Google form MVP to 1 million+ users! Additionally, we cover how to formulate / test / prove hypotheses about product-market fit, how Maslow’s hierarchy of needs informs product strategy, determining a potential customer’s willingness to pay, resources for researching consumer acquisition strategies, and his favorite lessons for early-stage founders. ABOUT TRI AHMAD IRFAN Tri Ahmad Irfan ( @irfan3 ) is the co-founder and CTO of Lumina, a community platform that helps underserved workers in Southeast Asia to upskill and secure better jobs. Launched in early 2022, Lumina has served over a million job seekers and is funded by Y Combinator, and Monk's Hill Ventures. Before Lumina, Irfan built out the engineering teams at fast-growth startups in Southeast Asia such as GudangAda, a wholesale marketplace, and STOQO, a B2B platform for food and beverage businesses. In college, Irfan interned at Twitter in San Francisco and spent some time doing competitive programming.

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