Finding your wedge: enterprise go-to-market & product building strategy w/ Vidya Raman

Episode notes

Vidya Raman, Partner @ Sorensen Ventures, shares her best practices for developing a strong enterprise GTM strategy & why this is such a challenging thing to do as a new founder. We also dive into blindspots that highly technical founders may possess, balancing the technical aspects of founding with the anthropological side, product considerations when building for enterprise, timing new product releases, developing & articulating your product roadmap. Plus how to identify and build your “wedge,” & avoid becoming simply a point solution. We also cover how to tackle a common founder concern - honing your sales skills - and when to know it’s time to bring in a non-technical co-founder. ABOUT VIDYA RAMAN Vidya Raman joined Sorenson Ventures in 2019 from Cloudera, where she led the ML platform, the fastest-growing product line in the company’s history at the time. There, she was responsible for making ML at scale a reality for customers spanning industries such as autonomous driving, biotech, banking, and government.

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