Company building with 3 co-founders, delineating roles & finding repeatable sales channels w/ Dylan Etkin, Don Brown & Michael Knighten @ Sleuth

Episode notes

The trio of co-founders from Sleuth - Dylan Etkin, Founder & CEO; Don Brown, Co-Founder & CTO; and Michael Knighten, Co-Founder & COO share their unique experience founding a company with three co-founders & navigating the division of responsibilities with mutual trust / respect. We also cover the challenges & opportunities of moving to a small startup from a large, high-growth org; what Sleuth’s early-day decision-making process looked like; frameworks for avoiding the “at bat” trap while iterating; hidden work elements; paradigm shifts regarding deployment tracking; and more. ABOUT DYLAN ETKIN Dylan Etkin ( @detkin ) is CEO & Co-Founder of Sleuth, the leading DORA metrics tracker. As one of the first 20 employees at Atlassian, Dylan was a founding engineer and the first Architect of Jira. He has led engineering for products at scale in Bitbucket and Statuspage. He has a masters in computer science from ASU. He’s a bit of a space nut and has been seen climbing around inside of a life-size replica of the Mir space station in Star City Russia. ABOUT DON BROWN Don lives and breathe software - wearing developer, architect, and manager hats for over 20 years.

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