The B2B Podcast Index
Index
All categories
MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
MethodologySubmit
Best of:MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
An independent project byFame
SearchBest episodesGuestsInsightsMethodologySubmit a podcast
Index/Marketing/Empire Secrets of Digital Marketing with Mariana Henninger
Empire Secrets of Digital Marketing with Mariana Henninger artwork

The “Hidden” ROI of Speaking That No One Talks About - With Heather Sager | Ep. 142

Empire Secrets of Digital Marketing with Mariana Henninger · 2026-05-28 · 1h 12m

0:00--:--

Episode notes

Text me! So, you want to get on more stages? Cool. But let’s get real for a sec - visibility alone won’t grow your business. You don’t need more eyeballs. You need the right ones. And that? Is where today’s guest, Heather Sager, comes in. We’re unpacking: The BIGGEST mistake people make when trying to land speaking gigs Why “getting visible” is a waste of time (unless you do this) The secret to making stages come to you (instead of constantly pitching) The real reason big podcasts and events might not bring the ROI you expect How to turn speaking gigs into actual sales (without sounding salesy) Heather drops SO many truth bombs about landing high-impact speaking gigs, how to make your message unforgettable, and why most entrepreneurs are going about visibility all wrong. Heather’s Free Profitable Speaking Guide - Grab it here: Liz Wilcox’s $9 Email Marketing Membership - Check it out: Heather’s Podcast “Hint of Hustle” - Listen here: If we haven't yet - let's connect on Instagram! Find me at

More from Empire Secrets of Digital Marketing with Mariana Henninger

All episodes →
  • Empire Secrets:The 3-Part Trust Ecosystem I’m Building Right Now40 / 100
  • How To Get Premium Presold Coaching Clients in 2026 (Full Blueprint) | Ep. 143
  • Why More Visibility Won’t Fix Cold Buyers - From Content Machine to Trust Machine | Ep. 141
  • Why More Content Isn’t Shortening Your Sales Cycle… How Trust Actually Works | Ep. 140
  • “Ahh I Need To Fix My Visibility!” - Here’s What You Need Instead In Your Digital Marketing | Ep. 139
Explore the best B2B Marketing podcasts →
All Empire Secrets of Digital Marketing with Mariana Henninger episodes →