Empire Builders with Nick James · 2026-06-17 · 36 min
In this episode, I'm joined by Mark Whittle - a coach who's worked with CEOs, celebrities, professional athletes, and entrepreneurs at the very top of their game. Mark was introduced to me recently by a mutual friend, and within minutes of chatting I knew I had to get him on the podcast. What he shared completely shifted how I think about the "inner game" of business. We dig into why most of us are happy to invest in the mechanics of business - lead generation, marketing, operations - but avoid the inner work, even though Mark believes it's responsible for 80% (or more) of success. He breaks down the five core fears that drive almost every block business owners experience (abandonment, rejection, failure, success, and imposter syndrome), and how they show up as procrastination, undercharging, and self-sabotage without us even realising it. We also get into pricing - specifically the "Rule of Five," a technique Mark learned from Jairek Robbins (yes, Tony's son) for raising your prices incrementally without the psychological whiplash of a huge jump.
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