Empire Builders with Nick James · 2026-03-28 · 28 min
In this revealing conversation with Carol Driver, Nick James explores how business owners can get consistent coverage in the national press every single month - and why it's more important now than ever before. Carol, a journalist with nearly 30 years of experience in national media who's now a PR expert, shares the insider secrets that most business owners get completely wrong. From the mistakes that get you blacklisted by editors to the exact headline formulas that grab journalists' attention, Carol breaks down what it really takes to get featured. With the rise of AI and ChatGPT becoming the new Google, national press coverage isn't just about credibility anymore - it's about being found. When someone searches for "the best nutritionist" or "top business coach," AI will trawl the most trusted sources (national press) to give its answer. If you're not showing up there, you're invisible. From crafting headlines that pack a punch to understanding what makes a "good story" in a journalist's eyes, Carol shares the exact framework she uses to get her clients featured month after month.
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