
Embracing Marketing Mistakes · 2026-06-04 · 4 min
Claire shares two formative career mistakes that shaped her approach to leadership and personal growth. The first - staying longer than she should have in a role because she attached her identity to someone else's business - resulted in significant burnout and overcompensation as she tried to hold onto a false sense of safety. She describes how this taught her to lean into courage rather than playing it safe and accepting status quo bias, rejecting the 'better the devil you know' mentality. The second mistake came after returning from maternity leave: having not studied neuroscience at the time, she didn't understand how brain chemistry, hormones, sleep deprivation, and emotional shifts impact cognitive functioning. She was harsh on herself for not performing at her pre-leave level, until her boss pushed her into a wildly uncomfortable stretch assignment that built her confidence and belief. These experiences underscore how attaching identity to external circumstances and not understanding biological factors during life transitions can derail even strong leaders.
She had attached her identity to someone else's business and was too afraid to pursue what she really wanted, choosing to overcompensate and hold on for false safety rather than being brave enough to leave.
She hadn't studied neuroscience and didn't realize how brain chemistry, hormones, lack of sleep, and emotional changes impact cognitive functioning, so she was unfairly harsh on herself for not performing at her previous level.
Her boss pushed her into a wildly uncomfortable stretch assignment that she wouldn't have volunteered for, which built her discomfort tolerance, belief, and confidence over time.
Computed from the transcript - who did the talking, and the words that came up most.
Cory Koryczan opens up about the career mistake that nearly broke her. Staying too long in a role that no longer fit. She’d built her identity around someone else’s business and clung to safety until it led to burnout. In this episode, Cory talks about the cost of over-loyalty, the fear that kept her stuck, and how she rebuilt her courage to finally walk away. She also shares a second big lesson from returning to work after maternity leave. Why confidence doesn’t just snap back and how discomfort became her best teacher. It’s honest, raw, and packed with lessons for anyone who’s ever ignored their gut to “play it safe.” Send us Fan Mail Is your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host: [ Book your call with Chris now ]
Transcribed and scored by The B2B Podcast Index.
Is there anything in your career that you've done or learnt from that you think would be worth sharing with with people on here? It's a cathartic experience. It's a friendly environment, Claire. Thank you, Chris.
Well, I've made lots of mistakes over the years. But as somebody who loves to learn, I guess that's you know, I see mistakes as once I've got over the the discomfort, the the extreme discomfort, um, I look for what's the learning here, and I think that's really key. That that one that I shared a few minutes ago around attaching my identity to others' businesses was probably one of the most profound experiences in terms of mistakes because I stayed somewhere longer than I should have done.
And it it cost me a lot in terms of you know, burnout, overcompensating, you know, lots of different things I was trying to do in order to sort of stay where I was and stay hold on like to that safety. Um because I wasn't brave enough actually to go and do what I really wanted to do at that time. And yeah, and so so much of what I do now is leaning into the courage because I've learned the lesson the hard way, uh, in terms of um playing it safe and keeping in the status quo bias and keeping everything as they are.
They often say, don't they, better the devil you know than the devil you don't, but I don't agree with that at all now, having learned having learnt that lesson. Uh so yeah, I would say that was probably one of the biggest lessons in my career. Another lesson was um coming back after maternity leave. So I left a master of my arts.
I was smashing it out of the park as a leader, you know, doing some incredible things. And I didn't, because I hadn't studied neuroscience at that point, I didn't not have no idea what was going on in terms of the brain chemistry, the hormones, emotions, how lack of sleep would be impacting my cognitive functioning, and how it's it's a process that you go through in terms of um of all of that. And so when I came back into the workplace, I just felt like I'd come back as an apprentice and was really hard on myself.
Like, what's happened to you? What's going on? Why are you why are you not performing in the way that you used to? And uh, it was only my boss at the time who pushed me out of my comfort zone and got me to do something that felt so wildly uncomfortable that I never would have put myself forward for, that that started to build in the discomfort, the belief, the confidence, and all of those things.
And so so, yeah, they're probably my biggest, biggest lessons in terms of my career.
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