The Truth About Email Compliance That No One Talks About with Mickey Chandler

Episode notes

Whether you're grappling with CAN-SPAM, GDPR, or accessibility requirements, this conversation offers a fresh perspective on building better email programs and enhancing deliverability through best practices rather than just meeting minimum legal requirements. Guest at a Glance: Mickey Chandler is the founder of Whizardries, a respected consultancy specializing in email compliance and deliverability. With over 20 years of experience in the email industry, Mickey has worked with organizations ranging from small businesses to Fortune 500 companies, helping them navigate complex regulatory frameworks including GDPR, CAN-SPAM, and CASL. He is also known for his influential blog "Spamtacular" (established in 2009), which has become a trusted resource for email compliance insights. Mickey brings a unique perspective to email marketing compliance, advocating for standards that exceed mere legal requirements to achieve optimal deliverability and program performance. His practical expertise in helping companies maintain both legal compliance and effective email programs has made him a respected voice in the email marketing community.

• Gmail Changed the Inbox…Again: What Marketers Need to Know44 / 100
• DMARC Updates Every Email Sender Needs to Know44 / 100
• The Hidden World of ISP Relations: Reputation, Removals, and Inbox Trust46 / 100
• Why Switching ESPs Won’t Save Your Email Program with Sella Yoffe
• Deliverability Without Borders: Mastering Regional Email Challenges with Alex Coussy