The ABCs of B2B Email Marketing - Live at MarketingProfs B2B Forum

Episode notes

Hello from Boston! Guy and Danielle were thrilled to meet up for the first time in person to record this live podcast episode at MarketingProfs B2B Forum! B2B email sending comes with its own unique challenges, including high list churn, strict filtering, and long buying cycles. In this episode, we explore these obstacles and share actionable strategies to overcome them - all in front of a packed audience! What You'll Learn: How to distinguish between delivery rate and inbox placement rate Why B2B consent quality directly impacts your sender reputation Keeping your lists up to date in the high-churn B2B space How to navigate Microsoft's reputation scoring system Avoiding snowshoe spamming The actionable framework for holiday season B2B sends that make sense …and more! About the Guest(s) Danielle Gallant is an Email Strategist at Validity with 12 years of hands-on experience in email marketing and deliverability optimization. Specializing in B2B email challenges, list hygiene, and mailbox provider filtering systems, Danielle translates complex technical concepts into actionable strategies for senders of all levels.

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