Stop Sending Boring Cold Outreach Emails (and Start Building Real B2B Relationships) with Sara Kappler

Episode notes

Hi (firstname), are you tired of boring B2B outreach? Then this podcast episode is for you! Today, hosts Guy Hanson and Danielle Gallant welcome Sara Kappler, founder and CEO of Centric Squared, to explore the nuances of B2B email marketing. She compares and contrasts B2B with B2C approaches and finds ways to build meaningful, long-lasting relationships with customers. Even though you might be selling B2B, you’re still dealing with a person on the other end! What you'll learn: How to navigate B2B email challenges, including cold outreach, content demands, and relationship building The essential differences between B2B and B2C email metrics, and how to measure success effectively Why personal branding and relationship-building are underutilized opportunities in B2B email marketing How to select the right CRM platform based on team size, resources, and business objectives Why subscriber relationship management requires different approaches in B2B versus B2C …and more! If you’d like to send in your email marketing hot takes, questions, or queries, you can email us at emailafterhours@validity.com, or head to to send us an audio message.

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