Giving Tuesday Secrets, Giving an “F,” and More Nonprofit Email Program Tips with Kim Abuelhaj

Email After Hours: The Podcast for Email Senders · 2026-01-15 · 33 min

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Topics in this episode

Email engagement metrics Donor retention nonprofit fundraising strategy email deliverability nonprofit email marketing

Episode notes

Pushing a product? Easy. Pushing a cause? A whole other ballgame. In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant sit down with Kim Abuelhaj, Senior Director of Annual Giving and Membership at GLAAD, to explore the unique challenges of nonprofit email programs - where emotional resonance and mission advocacy replace transactional sales, and where deliverability directly impacts fundraising outcomes. What you'll learn: How to balance long-form storytelling with transactional email design Why list hygiene and quarterly validation are non-negotiable for nonprofit sender reputation How to leverage multi-channel donor engagement for increased lifetime value How putting the “f” in frankness and mission-first messaging outperformed traditional matching-gift campaigns …and so much more! About the Guest(s) Kim Abuelhaj is Senior Director of Annual Giving and Membership at GLAAD, the world's largest LGBTQ media advocacy organization. With extensive expertise in nonprofit email marketing strategy, donor retention, and multi-channel fundraising campaigns, Kim brings deep insights into the unique challenges of mission-driven email programs.