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Index/Marketing/Email After Hours: The Podcast for Email Senders
Email After Hours: The Podcast for Email Senders artwork

From Shell to KFC: How to Turn Email Program Red Flags into Quick Wins with Phil Ireland

Email After Hours: The Podcast for Email Senders · 2025-08-07 · 33 min

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Topics in this episode

Email engagement metricsEmail marketing strategyemail marketing best practicesemail marketing consultingclient troubleshooting

Episode notes

What better way to learn about email than by speaking to a professional email problem-solver? Email consulting requires a balance of technical expertise, client education, and strategic problem-solving to deliver results, and today we’re getting the inside scoop from one of the best! In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant welcome Phil Ireland, an email marketing consultant with over 16 years of experience working with major brands like Shell, KFC, and American Express. They explore the nuances of email consulting, from initial client discovery to common program problems and implementing sustainable solutions.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • EP 247: How They Reached 70% Direct Bookings (And Why Most Hosts Are Asking the Wrong Question) with Rose TipkaBranded & Booked · on Email marketing strategy70 / 100
  • How B2B Marketers Misuse Lead ScoringThe Marketing Operator Podcast with Fexingo · on Email engagement metrics66 / 100
  • The Most Dangerous Business Advice I've Heard This Year [Ep 254]The Email Growth Show · on Email marketing strategy54 / 100
  • Ep 284 // 4 Reasons Why Your Email List Isn't Turning Into SalesSimple SEO and Marketing, Business Growth, Organic Marketing, Copywriting, Online Business, Blogging, Content Creation · on Email marketing strategy38 / 100
  • 112. Do I Really Need Email Marketing? (When to Use Email in Business)Go Get Great · on Email marketing strategy34 / 100
  • How Moon Phase Studios Scaled to £1M with Email Marketing & Seasonal Strategy, with Hayley JoneseCommerce MasterPlan · on Email marketing strategy

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  • Stop Blaming Marketing: The Real Reasons Your Emails Land in Spam85 / 100
  • No-Reply Email Addresses Are Costing You Customers81 / 100
  • Gmail Changed the Inbox…Again: What Marketers Need to Know64 / 100
  • DMARC Updates Every Email Sender Needs to Know64 / 100
  • The Hidden World of ISP Relations: Reputation, Removals, and Inbox Trust66 / 100
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