From Client-Side to Founder: How to Build a Better Email Marketing Agency with Philip Storey

Episode notes

Together, they dive into the art of building a dream team, share valuable lessons from Philip's journey in the email marketing world, and explore the importance of understanding client needs. Tune in for insights that could transform your approach to email marketing and your career! Guest at a Glance: Philip Storey is the founder of Enchant, a prominent email marketing agency based in the UK. With over 20 years of experience in the email marketing space, Philip transitioned from an all-rounder to a strategic leader, driven by a desire to create a unique agency that prioritizes client relationships and creative excellence. His journey began after observing the challenges within traditional agencies and realizing the need for a more effective approach to email marketing. Under his leadership, Enchant has thrived, embracing a fully remote work model that allows team members to operate from various locations worldwide. Philip is passionate about building "email dream teams" and has shared valuable insights on the importance of understanding client needs and avoiding the pitfalls of over-segmentation in email campaigns.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• What Vendors Get Wrong - A Fractional CMO’s Honest Take on MarTech SalesThe MarTech Matrix · on Email Marketing86 / 100
• Fun times with Fun Guy: How to create your own category with Phoebe McPherson & George MoultonUncommon Brands · on Email Marketing80 / 100
• How Klaviyo is Redefining B2C CRM, Services, and AI with Grant Deken, Head of Product of Klaviyo ServicesLessons In Product Management · on Email Marketing80 / 100
• How To Build A Million Dollar Biller. Danny Cahill.The Elite Recruiter Podcast · on Email Marketing78 / 100
• The Unexpected Strategy That Turned $15K into a $1.5M B2B Marketing WinFounders Podcast · on Email Marketing77 / 100
• Simple Ways To Make More Money In Your Dance Studio - Part 1Dance Principals United · on Email Marketing76 / 100

• Stop Blaming Marketing: The Real Reasons Your Emails Land in Spam85 / 100
• No-Reply Email Addresses Are Costing You Customers81 / 100
• Gmail Changed the Inbox…Again: What Marketers Need to Know64 / 100
• DMARC Updates Every Email Sender Needs to Know64 / 100
• The Hidden World of ISP Relations: Reputation, Removals, and Inbox Trust66 / 100