Emergency Tactics for Surviving the 2025 Mailbox Provider Revolution

Episode notes

Alert! Alert! The mailbox providers are at it again! Major mailbox providers are rolling out HUGE changes to inbox functionality, creating new challenges - and opportunities - for email marketers to adapt their strategies. In this episode of Email After Hours , hosts Guy Hanson and Danielle Gallant break down the latest developments from Gmail, Yahoo, Microsoft, and Apple. They discuss how these updates impact email deliverability and share actionable tips for marketers to tackle these changes ahead of the peak sales season. What You'll Learn: How Gmail's new Postmaster Tools v2 changes reputation monitoring - and why open rates still matter for deliverability tracking. The impact of Gmail's Manage Subscriptions page and strategies to prevent mass unsubscribes. How Gmail's new "most relevant" sorting and nudges require marketers to rethink engagement strategies. Why honest, transparent marketing is crucial as AI assistants and automated summaries become more prevalent. …and more! Additional Resources: Gmail’s “Manage Subscriptions” Hub: Decluttering Inboxes and Challenging Marketers MAGY State: The Rise of the Sovereign Inbox We’ve Lost Preview Text for Email.

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