Beyond February 14: Valentine’s Day Email Strategies That Work Year-Round

Episode notes

In this playful yet practical episode of Email After Hours, hosts Guy Hanson and Danielle Gallant explore Valentine's Day email marketing strategies that work year-round. From managing subscriber preferences and timing campaigns for optimal deliverability to crafting engaging interactive content, discover how top brands are reimagining holiday marketing. Whether you're planning seasonal campaigns or looking to boost engagement, this episode offers valuable insights on balancing promotional creativity with deliverability best practices. Hosts at a Glance: Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic. Danielle on LinkedIn Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• EP 247: How They Reached 70% Direct Bookings (And Why Most Hosts Are Asking the Wrong Question) with Rose TipkaBranded & Booked · on Email marketing strategy70 / 100
• The Most Dangerous Business Advice I've Heard This Year [Ep 254]The Email Growth Show · on Email marketing strategy54 / 100
• Ep 284 // 4 Reasons Why Your Email List Isn't Turning Into SalesSimple SEO and Marketing, Business Growth, Organic Marketing, Copywriting, Online Business, Blogging, Content Creation · on Email marketing strategy38 / 100
• 112. Do I Really Need Email Marketing? (When to Use Email in Business)Go Get Great · on Email marketing strategy34 / 100
• How Moon Phase Studios Scaled to £1M with Email Marketing & Seasonal Strategy, with Hayley JoneseCommerce MasterPlan · on Email marketing strategy
• How AI is Transforming Marketing in 2025, Expert Insights from Guy Hanson of ValidityCareers Unwrapped · on Email marketing strategy

• Stop Blaming Marketing: The Real Reasons Your Emails Land in Spam85 / 100
• No-Reply Email Addresses Are Costing You Customers81 / 100
• Gmail Changed the Inbox…Again: What Marketers Need to Know64 / 100
• DMARC Updates Every Email Sender Needs to Know64 / 100
• The Hidden World of ISP Relations: Reputation, Removals, and Inbox Trust66 / 100