Answering Your Email Marketing Questions! Plummeting Open Rates, Hidden Email Scams, and AI implementation

Episode notes

It’s your turn to take the mic! In this episode of Email After Hours, Guy Hanson and Danielle Gallant address listener’s burning questions about AI implementation in email marketing, declining open rates, and maintaining sender trust in an era of sophisticated email scams. Don’t miss this actionable, bite-sized episode to help you become a stronger sender today! You'll learn: How to use AI-generated subject lines while maintaining brand voice and avoiding legal pitfalls The truth behind declining open rates How BIMI implementation can boost subscriber trust How to protect your brand against sophisticated email scams, including the emerging threat of SpamGPT How to account for the inbox changes at Apple and Yahoo that are affecting your deliverability. …and more! Hosts at a Glance: Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic. Danielle on LinkedIn Guy Hanson - Guy is Vice President of Customer Engagement at Validity.

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