eCommerce MasterPlan · 27 min
Caleb Slater is the managing director at Cards2Cash a platform enabling customers to sell unwanted gift cards. Founded in 2022 (when Caleb was just 16) it operates on a custom website, has recently expanded into Ireland, and has already grown to over £500k in annual sales. In this episode, Caleb reveals how he scaled Cards2Cash with smart SEO, clever payment optimisation, and a huge focus on trust and customer experience. It’s a fast, practical conversation full of insights any eCommerce brand can apply right away. Hit PLAY to hear: How a 16-year-old founder built a £500k+ gift card marketplace from scratch. The SEO strategy that now brings in 99% of Cards2Cash’s customers. The payment change that saved the business over £20,000 in fees. ️ Why customer service became Caleb’s secret weapon for growth. How he’s using AI (the right way) to cut workload without hurting CX. The big expansion plans taking Cards2Cash across Europe next.
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