eCommerce MasterPlan · 32 min
Hilary Large is the owner at Wardrobe at The Cross, a women’s fashion boutique. Launched in 2023, they sell via their physical high street store, and via their Shopify website and have already built to 100s of orders a week. In this episode, Hilary shares how she’s blending the best of in-store service with online scale - from personally calling first-time customers to building a brand rooted in trust, experience, and genuine connection. Hit PLAY to hear: How Hilary Large built a women’s fashion brand that blends bricks and clicks - and why it works. ️ The surprising reason she personally calls every first-time online customer (and what it does for retention). ️ How a small boutique competes with big brands by delivering luxury-level service. The simple systems that keep her returns low and repeat purchases high. Why having a physical store still matters - even in a digital-first world. The one thing Hilary refuses to give up as her business scales (and why it could change yours too).
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