eCommerce Fastlane: Shopify Growth Strategies · 2026-06-25 · 35 min
Acquisition costs creeping up? If you're a Shopify brand treating creators as a gamble, TikTok Shop is turning them into a measurable acquisition channel. In this episode, Myriah Castillo, president of Joybyte, breaks down: - The "stoplight system" that tells you exactly which creator videos deserve paid ad spend - How TikTok awareness drives a 20% to 40% lift in Amazon sales, tracked not guessed - Why 80% of a healthy brand's TikTok Shop revenue comes from affiliates, and how to compound it Whether you're launching your first product or scaling a $10M Shopify Plus brand, this conversation delivers strategies you can test this week. Full show notes + resources:
From Phone Photo to Full Content Kit: How Shopify Brands Are Using AI Product Photography and Video48 / 100150,000 AI Shoppers Vote on Your Ad Before You Spend a DollarThe Hidden Revenue Leak Sitting on Your Shopify Collection PagesThe AI Employees Running Your Amazon Brand While You SleepConversion Before Acquisition: How OptiMonk Uses AI to Turn Paid Traffic Into Sales