eCommerce Fastlane: Shopify Growth Strategies · 2026-06-23 · 28 min
Sorting your Shopify collection pages by bestsellers feels smart, but it quietly buries your highest margin products and leaks revenue. In this episode, Julia Wawrzynek, Marketing Manager at Sortwise, breaks down: Why sorting for profit beats sorting for popularity, and how to surface high margin products without a clearance bin look The two metrics that prove your merchandising is working: click through rate by position and revenue per view (RPV) A 24 hour audit you can run from your phone to clear dead weight out of your top product slots Whether you're doing $50K months or $500K months, this conversation delivers collection merchandising moves you can test this week. Full show notes + resources:
From Phone Photo to Full Content Kit: How Shopify Brands Are Using AI Product Photography and Video48 / 100150,000 AI Shoppers Vote on Your Ad Before You Spend a DollarThe TikTok Shop Halo Effect: How Creator Content Lifts Amazon, Retail, and Your StoreThe AI Employees Running Your Amazon Brand While You SleepConversion Before Acquisition: How OptiMonk Uses AI to Turn Paid Traffic Into Sales