How to Build an Agentic Marketing Team (And Why It's the Skill That Keeps You Unfireable)

Episode notes

Chris Hall - the Ecom Cowboy, former All-American offensive lineman at UT Austin, and the guy who scaled Bruce Bolt to one of Shopify's fastest-growing stores as a team of one - is as entertaining as he is tactical. But underneath the hat and the accent is a marketer who has been thinking hard about what separates the people who survive this AI moment from the ones who don't. His take: the button-pushers are already gone. The marketers who build and manage agents - and who also make bold analog bets - are the ones who get more valuable every quarter.

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