Geo Holdouts, Halo Effects, and the Real Results of Your Ad Spend - With Olivia Kory of Haus Analytics

Episode notes

Most DTC brands are making million-dollar channel decisions based on attribution data that's fundamentally wrong. Olivia Kory - CSO of Haus and the incrementality expert Brett references on stage more than almost anyone - breaks down what it actually takes to know if your ads are working. Spoiler: if you've been writing off YouTube based on MTA, you owe yourself a retest.

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