Printful Exec on Profitable Print-on-Demand

Speaker A: Welcome to E Commerce Conversations, a weekly podcast from Practical E Commerce hosted by entrepreneur Eric Bandholz.

Speaker B: What is going on? Internet Eric Bandholz back again with another E Commerce Conversations. I hope all is well on the other side of the Internet. On the other side of the Internet for me. David, what's up man?

Speaker A: Hey Eric. I'm very good. How are you?

Speaker B: Doing well, doing well. You're ah, not only on the other side of the Internet, on the other side of the, of the pond. Who the heck are you and what the heck do you do?

Speaker A: Uh, it's a very big pond and I'm all the way on the other side of it. Um, so my name's David Hooker, uh, and I'm the brand director at Printful, which is a major print on demand, um, platform where we offer the ability for anybody, uh, to browse our catalog, look at uh, 350 plus different products, put your brilliant design on it, anything that can be printed on T shirts, onesies. I went straight to Onesies. I don't know why I went straight to Onesies, uh, mugs, posters, anything that you can basically put ink on. You, uh, put your design in it, connect to your Shopify, Etsy, Amazon, any place on the Internet where you can sell. And uh, then your customers come, they buy the products, we print them and we ship them straight to uh, your end customer. You never have to touch them. We even do the customer support for it. Uh, we charge you for that. You keep the price that, um, you charge your customer, you keep the difference between the price you charge them and the price we charge you. And that makes you a lot of money if you, uh, happen upon a winning combination of product and design.

Speaker B: All right, man, there's a lot to unwrap with that. Uh, first of all, I've been on the Printful platform for a long time. Uh, we use it at Beardbrand, kind of for our, um, we have a community called the alliance, where people who have ordered a certain volume get access to it and then we release limited edition stuff for them. So it's not like our core business, but it's something that's been a nice add on for us. One thing that really caught my ear is that you said you offer support, um, for that. And I know with apparel you have a fair amount of apparel, there's a high amount of returns. Can you walk me through what that looks like?

Speaker A: Well, the first thing to say, Aerith, is thank you very much for your patronage. It's always nice to meet someone who's uh, uh, been using uh, Printful, uh, the commonly there are printing errors with any kind of manufacturing business, right. There are mistakes, errors, things, uh, that happen. We're super proud of our, uh, reshipment rate on Printful. Last year it was 0.19%. But it has to be said that over millions of orders, 0.19% is a, ah, you know, it's not a small number. So while we're really proud of that rate, you know, we understand that mistakes and things uh, happen. Although we're always trying to make that number lower.

Speaker B: I'm thinking more of the consumer mistake. Right. They order a medium and they should have gotten a large or vice versa. Like I imagine the sizing issue is probably a lot bigger, uh, strategy to handle.

Speaker A: Yes. Uh, and we largely leave that up to the entrepreneur themselves to decide whether or not they want to offer reshipments, uh, etc. For those things we find that most of them, uh, generally do. What our support team does is help you get that reshipment, that um, refund m the new version, whatever it may be. We help it facilitate that, make it happen. The other thing that happens, even for good shipments, right, Products that arrive and you love them, sometimes they don't always arrive on time. Sometimes they might get delivered to uh, your neighbor when it should be you. So we have a support team that uh, do a lot of work to make sure that that stuff happens. Um, and for you as an entrepreneur and a store owner who you know, I've yet to meet a store owner who's not a busy person. Like I've never met one who's gone. Yeah, I'm not doing much today. They've got plenty to. So we find that having that support team on hand to help people out is uh, a vital thing.

Speaker B: So my customers could go directly to the printful support staff or any kind of like organization.

Speaker A: You can do it whichever way you like. We find a lot prefer to like handle it themselves because they really want to have that connection with their customer and we're there in the background helping you. But we also do have a white label, uh, product that allows you to just get into contact with our support team. The really great thing about it is it is white label. So they think it's you, but it's actually us.

Speaker B: And then do you just take a percentage of the sale? Is that how you typically do it or is it a like ah.

Speaker A: So we offer the support, uh, product as part of our premium subscription. But in general our model works that, yeah, we uh, take um, a margin of Our own. But you as the store owner have a control over your margin. Right. Like you go to our catalog if you decide to subscribe to, ah, our premium, uh, we call it Printful Growth Subscription. You do get a cheaper price on our products, um, but you do that in exchange for a monthly fee. It's 24.99amonth. But you get access to really good rates on our products. But yeah, we keep our margins, uh, for ourselves. But you're in complete control of your margin and we're utterly transparent about, uh, our products and shipping prices. You can see all of that. Go to printful.com, look at the catalog now. It's all there. Uh, really easy to see.

Speaker B: Yeah, let's walk me through. You know, why someone would be, uh, driven to go towards a print on demand solution versus, uh, you know, bulk ordering in China and shipping it and mandatory because your margins are going to be a little bit tighter, uh, with the print on demand, but with a lot less risk.

Speaker A: Sure. Um, you mentioned earlier that you had a community, uh, for Beard and brand. Right? Have I got that right? Which is called. Sorry, you said it.

Speaker B: We call it the Alliance.

Speaker A: Okay. And so the alliance has like chapters in different places or it's an online community. Okay, it's an online community. But let's say you wanted to open, I don't know, Canada to that online community or like, uh, a different geolocation suddenly started showing an interest in beard and brand that they never showed before. And you are thinking about sending, you know, making merch available to that group. But you might not know whether they're going to respond to the same designs as your US Audience. You might, um, there might be different products. I know. Let's say you start selling in Mexico, they want sleeveless T shirts rather than hoodies because it's warmer there. I'm stereotyping for a point, but you get it. The thing is with Print on Demand, because the price stays the same, uh, whether you order one or you order 1,000 or 100,000. What it means is you can test new geographies, new markets, new designs with complete peace of mind. You don't have to go buy inventory that you're never going to use. You'll also find quite often with drop shipping and inventory dependent models that your unit price for a T shirt may appear smaller. But by the time you've paid your warehousing fees and like your other kind of import, export fees and duties and other stuff that you find important thing to say is all of our fulfillment is happening locally. So we have facilities all around the world. So we're, you know, for things like tariffs, we're really well placed to help, uh, you combat those. And we remove a whole bunch of complexity. So we're particularly great if you want to do select drops, like what you're doing, right? Limited edition, get this wireless hot type thing. Testing new markets, testing new geographies, testing new designs. Like, we remove all the hassle, anxiety and cost of, of using inventory.

Speaker B: You guys probably see a lot of what's, uh, working and what's not working, because I imagine you have a fair amount of customers, you know, can you share? Like, what if somebody's new to print on demand? How do they build out a catalog? How do they select items? How do they price it? What are the things that are working the best for your customers?

Speaker A: So what we see, uh, there's a couple of things that work really, really well, um, to give you kind of the broad generalizations. The first is, and I'm sure this is something that you've, um, spoken about to your audience a lot, is that knowing your audience is key, knowing who you're selling to, uh, is vital. Um, the second thing that we see is resilience, right? Like, you might know your audience really, really well. You might come up with a killer product and a killer design, and you're really determined that it's going to resonate or work for them. But you're one person with one person's taste, right? And we've all had that shirt in our wardrobe that we thought was great, and then the rest of your family is like, dude, what is that? Like, what are you. You know, I love it. Like, no, never wear that again. We all have those moments, right? So, uh, what Print on demand is, uh, allow you to have those moments and then not to, uh, cost you a huge amount of money. And, um, like, the resilience comes in with the. With the fact that you can take that knockdown or that knockback, sorry, and you can get something else out and get something else out until we see our most successful merchants. So we, uh, have, uh, a merchant called, uh, April, who owns a brand called Poppy Rose. Uh, and she's like, in her lifetime, she turns over more than two, uh, million US dollars a year on TikTok shop alone. And she, over her lifetime, has had thousands of literally thousands of flops, designs that she was convinced would sell and don't. So, yeah, those who know their niche are more likely to find a winning product combination, know what their audience wants, and Then those who are resilient enough to take the knockbacks and keep going, those are the ones that we, uh, see really succeed. Uh, those are kind of the two broadest ones. And a couple of others that I would, uh, draw your, um, attention to is, um, be careful with things like seasonal stuff, right? Like a lot of people believe, oh, I'll do a Halloween design. And, like, that'll sell. It won't if it doesn't make sense to your audience. Like, if your audience is likely to be into Halloween, go for it. If they're the kind of people who think Halloween is intolerable, like, they're not going to go anywhere near that. Then the other thing I would say is that you'll be surprised what sells at Christmas. Everyone thinks you need Christmas designs to sell at Christmas. You don't. You'll find that your stuff that sells the rest of the year actually sells really well in Christmas, uh, because it's used for gifting.

Speaker B: I want to dig into, you know, April's strategy a little bit more. Um, you said she's had thousands of designs. If, if you've got a store with thousands of designs, is the best strategy to just leave them up? Uh, because once they've been created, they've been created. Or does it make sense to call your offering to have a more intentional catalog for your audience?

Speaker A: The second of those options? You have to have something intentional, right? And you're not going to sell if you have a thousand options for people to look through, right? Like, no one wants to surf through a thousand different options. It's not, it's not Netflix. Uh, the thing is, is that she's taking a, uh, she's putting a thousand different fishing lines in the water, right? But eventually you're going to have to take that line out the water or a line, or the municipal police is going to arrest you for leaving stuff around. Right? It's kind of the same. You have to, you have to take it out. That having been said, we also see from the data that most of our most successful merchants, about 40% of what's in their store is actively selling, and they have about 60% of stuff that doesn't. Uh, one stat that I come back to a lot is Louis Vuitton's top selling item of all time is their simplest T shirt. Right? So, like, you have your higher value, more wow factor type products. Often those will be the people who get through the door. We have an incredible, um, seller from Australia who has an anime streetwear brand, and he does these amazing Entire hoodie embroidery. So the entire back of the hoodie is completely embroidered with, uh, your anime character of choice. Uh, uh, he retails those at like 400 Australian dollars. And even though that's an Australian dollar, that's still a lot of money.

Speaker B: That's like $20 in America.

Speaker A: Yeah, at least I think, you know, like, it's hundreds of us dol I believe. Don't quote me on the strain. Uh, exchange rate, please. But the point being that, like, he uses those designs and those products and those hoodies in his ads. They get people in the door, people arrive and like, yeah, maybe they'll get shouted at. If I buy a $400 hoodie, I'll get a $60T shirt instead. Right. So that's the balance we find. Right? About 40% of what's in our most successful merchant stores is selling. The other 60% is there, rounding out the rest of the brand.

Speaker B: Let's talk about that pricing structure. Because you do give full, uh, power to the entrepreneur to set the pricing, set the margins. How, how do you, a, help a, uh, entrepreneur feel confident that there is that inherent value in the price point? Um, and B, like, are there, you know, price points that you see are most effective where it generates enough profit to be sustainable, um, but is competitive in the marketplace?

Speaker A: So we, to answer your second question first, we're seeing that typically around 40% is where merchants are most successful. I, uh, think you really don't want to be dipping much below 30%. You can go much higher and have like a 60% margin. If you've got a really fantastic design or, uh, you know, you've got a niche that's really, really motivated and really into what you're selling. And if you're doing something like a limited drop, you definitely can, uh, uh, up that, uh, price point. You have to yourself make sure that it makes sense with your costs. So like, primarily your marketing costs, you have to see kind of like what your user acquisition cost is costing you. And it has to make sense. And that can wildly differ depending on the brand, et cetera. Another thing I would say that you also need to make sure you're doing is, is, um, looking to increase your average order value. Right. You're paying for a customer with an ad. They come in and buy something, they're taking a chunk out of your margin. But if they buy two things, they're not taking anything out of your second product margin. Uh, so do what you can to structure your store in such a way that they look to buy two. So Things like offering bundles, uh, buy one, get one, free offers or even including a voucher. So there's one thing that we offer at Printful is you can do product, uh, add ins like a uh, brand piece of paper with your name on it and whatever and perhaps a discount code or whatever it may be for a second uh, product. Make sure you're for those. How do we make you feel like you're getting uh, great value? The short answer to that is to have great products. Uh, the great thing about Printful is every single one of our products is created by us in our facility that we own and control or we do in the case of our Japanese and our Australia partner facilities. While we don't own them, we heavily vet them and regulate them and work with the team there. So that's a Printful facility bringing you Printful quality. I mentioned we have a 0.19% uh, reshipment rate which we're really proud of. And then the other thing is we invest a lot in our own printing techniques. If you are at all familiar with apparel, uh, printing, there are a couple of major ways of printing T shirts, dtg which is direct to garment and dtf. Ah in both cases, uh, particularly dtf which we actually on Printful, uh DT Flex, we have our own uh, techniques that we've patented. So our own inks, our own adaptations to the printers, our own um, um, you know, as the product moves down the line we have our own processes that we go through. That means for example we uh, have uh, a more vibrant print. We have less glue around the edges that you might see with some lower quality uh providers. People feel really confident when they get really good product. Uh, uh, I was at um, the licensing show in uh Las Vegas recently and the thing you hear most often is product is king. So that's how we make people feel

Speaker B: comfortable and then uh. Yeah. So they can count on the product being good. They can also get samples. Uh, is that something I would imagine you recommend for every product or once you get going, do you start to kind of trust it?

Speaker A: No, we, we really recommend ordering samples and we actually empower the audience to do that. So we offer you uh. I believe it's $30. I haven't checked it. I'm a little bit nervous in a while. But we certainly give you uh, uh, I'm, I'm going to stick my neck out Eric. And the audience can write to me angrily if I get it wrong. But I Believe it's a $30 voucher for your first order to order your first sample. But yeah, we heavily recommend uh, people uh ordering samples because you want to know what your customer's getting and if you don't then you run a risk of, of not knowing.

Speaker B: Do you also recommend you know, using your own photography? I know Printful has ah, like that mockup feature where it basically generates uh, um, images of the product on demand. Do you see a difference in performance for customers and those who take photographs versus yeah, absolutely.

Speaker A: The one of the single biggest factors that determines whether or not you sell is the quality of the mock up you create. Uh, the best mock ups without question still are generated by taking real life photographs with good cameras that are well lit with good models showing off the product. The other thing is having a number of mock ups right? So if you're selling on somewhere like Etsy, I think the sweet spot is 11 right. Like where they get the most sales is 11 different pictures of your garment like in use in flat, back, front, like showing the label, all of that stuff. It has to be said that access to really great cameras, uh, knowing about things about lighting, editing tools, et cetera like that not everyone has those things right. And it can be very expensive to get those things. There are a number of really good AI solutions now that are out there uh, on the market. Uh, and you can as you mentioned Printful will auto generate you a mockup but you can take those and put them into things like uh, Gemini and nanobanana is my favorite one at the moment and you can get it to generate you a really, really good mockup uh as well. So we're seeing that merchants have a lot of success uh with those but still the best and the best way is uh, a photoshoot done.

Speaker B: Well yeah, uh, I want to go back to. Well this is maybe pigging back on what you mentioned. You mentioned Etsy, you mentioned TikTok shop. I mean Etsy I've heard is notorious for being that whole like handmade, like how do you get around that? Is that something they've gone to battle with you guys about?

Speaker A: So no, we have a really good close relationship with the folks at Etsy. And the thing with Etsy is that you're buying from independent sellers and we empower a lot of independent people. A lot of our merchants are actually uh, people who you know, aren't in the, in the place to take a great big loan from their parents or their bank and start a business. They're um, artistically minded people or very um, entrepreneurially minded people who are looking for an extra revenue Stream. But, uh, they are independent, right? They're not backed by some corporation or whatever it may be. And we've always found the folks at Etsy are very keen to empower independent sellers. Uh, and. Which is something that we do.

Speaker B: Okay, so they've got no problem with that. I, uh, for those listening, I just saw this on X, maybe X, but with Etsy, it's like you build your account, you functionally can't sell it. Like it's forever linked to you. Um, so if you have a business and an Etsy account, you're not able to take over that store, which I found pretty interesting. Uh, pretty interesting platform decisions which foster more of an independent kind of strategy. With TikTok, though, like, TikTok seems to be taking over. Do you guys just, like, integrate? Going back to, like April, does she just integrate directly into TikTok shops and sells everything there on that store, or is she driving people to a, uh, Shopify store?

Speaker A: No, the. In the, um, the case of all of our integrations, they're direct integration. So, yeah, we. We, uh, directly integrate into TikTok shop, uh, at the moment only in the US not, uh, in other places, but, uh, we connect directly to TikTok, um, shop in the US and the products that someone sees in a TikTok shop, uh, uh, products that we fulfill.

Speaker B: And then you also talked about, um, ship bundling up as a strategy. Um, do you have just a single location or is there the chance that maybe I have, uh, a tote bag and then I have a T shirt? And they're producing different manufacturing facilities and they go out in different orders.

Speaker A: So we have more than one facility. So, like, if we're looking at the U.S. we have three facilities, right? So we have one in the San Diego, Tijuana area, uh, one in Dallas, and then one in, uh, Charlotte in, uh, North Carolina. So there are circumstances where, like, I know your closest fulfillment center is, let's say Dallas, and we, uh, have one of the products in Dallas and the other we don't. If such a thing happens, we ask you, would you rather wait until we have it here, or are you okay to do two separate shipments? And we let you decide. But more often than not, these are mega facilities. Right? They're big areas with a lot of product. In the vast majority of cases, we'll have the two products in stock at the two places. And you can also go on the catalog and see, you know, is stock low of any one particular thing in any one place.

Speaker B: Yeah, so it's more of like Mirrored facilities, and they're in different locations for expediting delivery.

Speaker A: Yeah, there are some technologies that we'll have in one facility that we don't have in others, like some of the really new stuff that we're adding. Um, but again, we'll clearly state where that is available. Ah, from. And so you can set up your store.

Speaker B: So. Yeah. So from a strategy standpoint, when you talk about bundling, is there economies, uh, of scale on our end as a consumer or not the consumer as your customer, uh, to make sure that we're bundling products that are coming from the same facility or.

Speaker A: Yeah, the way we have it set up in platform, uh, is such that we recommend you products that can be bundled well together and will not cause you any problems. But if we get a low stock warning, for example, we will alert you to the fact that, hey, you might want to turn this bundle off for a bit. We'll send you an email for that.

Speaker B: One of the things that I saw, uh, recently was, uh, your knitwear. Uh, I think, um, I mean, I haven't ordered a sample yet, but I'm curious because that's. You're basically sewing in the pattern. It's not like printed on. Can you, can you tell me more about getting into that and how that product's been doing for you guys?

Speaker A: So I heavily recommend ordering a sample because I've been to trade shows and other things with the samples, and they're always, um, showstoppers. Like, people will walk from across the floor to touch them. Our network is actually fulfilled by one of our partner facilities in China. So that is actually done, uh, with a partner that we heavily vet in China. And they do that with a, ah, technology that at the moment, at least only they have. But we are working to getting it to, uh, our other fac. The lead time on it is a little longer than our other products. It does take a while for it to be created and shipped. But yeah, the guys who created that technology, it's a wondrous thing. And like, yeah, please order your sample and let me know how it turns out. Because I've seen them and I've yet to see one that didn't, uh, provoke a smile.

Speaker B: Yeah, I've been well in my designs. It's, uh, maybe you could, uh, tell me this. I'm trying to do like, a design that loops all the way around. And from a design perspective, it's kind of like a front and a back and, uh, I don't know, are there seams on the side of this? Okay.

Speaker A: There are seams. And within, um, when you're designing that on the platform, those. Those seams should be marked as to where they are. Um, but, yeah, there are. There are seams on the sides of the jumpers. Yes. It's not like. It's not like one of those amazing old missing. No, no, it's not one of those, unfortunately.

Speaker B: Okay. Okay. So, I mean, that knowing that kind of helps, like, understanding. Like, I imagine there's a little bit of variance in, like, how you line it up and you know, like, how likely it is. Well, it's not going to be seamless. No pun intended. Uh, or pun intended. Maybe. So.

Speaker A: Yes, yes, it is not seamless, but it is great.

Speaker B: Yeah, yeah. No, it. Look. It looks amazing. So, uh, especially with, uh, you know, it's June now. You get your winter catalog, you get some Christmas sweaters, um, that are branded. You know, I think about you. You probably know Princess, uh, Diana and, uh, the whole, like, black sheep sweater, uh, that she wore. Do you know what I'm talking about?

Speaker A: I have a vague memory of it. Yes. I was. I was a little. I'm trying to remember how old I was when we lost princess. I was 15. But yeah, I do. I do vaguely remember.

Speaker B: Okay. Yeah, there's a. They had, like, uh. I mean, I followed a little bit. There's a, uh. There's a company here in America called Rowing Blazers. And I think they partnered up with the designer, uh, to recreate that sweater. It's like a red sweater with all these white sheep and then like one black sheep.

Speaker A: Oh, nice.

Speaker B: She. She would wear that as, I guess maybe a little bit of a, uh.

Speaker A: Little bit of a dig. It's someone somewhere. Yeah, yeah, yeah, I can imagine. Would love to see how that turns out. Uh, I think it'd be a really good sweater. I, um. Black sheep in the family.

Speaker B: Where do you see printful going in the future? Is it just m. More product expansion? I gotta imagine managing a catalog. Uh, growing like it is is gotta be quite the undertaking.

Speaker A: Yeah, we're focused on two on. We're focused on any area that's gonna help people sell. So that largely means looking into, uh, expanding our catalog. So making more products available to people, although making sure that they're available with that, um, printful level of quality that we've become known for and that we're proud of. Like, we don't want the reshipment rate jumping up just by adding any old product. We want it, uh, to be really good. So adding new products and also adding new Technologies. So adding things like Puff Prints is something that we're working really hard to get out, uh, and adding more kind of hardware and home goods and those things. And then on the platform side, it's offering tools and, uh, solutions that help people sell quicker. So either allowing you to add more designs to more products more easily, helping you get the right design in the right place, working on our connections to make sure that they're seamless, and also bringing in AI in a way that helps you to sell. Right. Like, Printful's always been a brand that's been empowered by creative people. Uh, and we don't want AI to replace creativity, but we do see it as a tool to help you do the tasks that you don't enjoy doing. Right. The mundane things like updating listings, adding tags, SEO, stuff like that. Like that. No one, really. Sorry to everyone who enjoys SEO, but no one else really, uh, enjoys doing.

Speaker B: Yeah. Especially if you're a creative designer. I can probably, uh, imagine you don't enjoy that. You talked about puff. Puff production. What is that?

Speaker A: Puff prints. So, like, 3D prints. So like, um, a print that, you know, stands out from the T shirt that is, like, rounded and you have.

Speaker B: Okay. But not, uh, like an embroidery, like a stuffed.

Speaker A: No, no, that's not something. So the answer to your question is both, right? Like both. Like a kind of a 3D print and also more 3D embroidery. It's something we're working on both. I can't promise you when we're going to have them, but it is something that we're trying really hard to get into the castle up.

Speaker B: Yeah. How do you know when to kill a product in the catalog?

Speaker A: When it's not selling, and when our merchants tell us that it's not providing them the quality that they need, uh, we keep a very close eye on what sells and what doesn't. And that can be not just products, but like, say, a color variation of a product. Right. We won't keep it in stock anymore if it's just not selling for people.

Speaker B: Yeah. And then the other thing I wanted to pick on was you have a very broad catalog. The clothes, the hats, the apparel. Where do you see, um, most entrepreneurs finding success with products? Should they start with apparel? Should they start with accessories?

Speaker A: You should start with what makes sense for your audience. Right. Like, so it's very difficult for me, uh, to answer that one in terms of what we see selling the most. Yeah. Apparel is, is our biggest sellers, but increasingly home decor is doing, like, posters, um, mugs, et cetera. Like these things that do well, but overall the stuff that sells best is the stuff that appeals to your audience. Right. Like, I know if you're selling to a niche that drinks a lot of coffee, mug's gonna make a lot of sense. Like if you're selling, um, to people who go to the gym a lot, like, and leggings or, um, your big kind of Stanley cup tie Tumblr thing, that's gonna work for your audience. But like, if you're selling to, I know a bunch of old dudes that don't go to the gym, probably don't sell them one of those. Like, it's not going to make sense for them.

Speaker B: Yeah, the duffel bag or Jim duffel bag, huh?

Speaker A: Probably not, but I know they might have other usages for it. You never know. But like, yeah, it has to make sense for your niche.

Speaker B: Are those, uh, across the product line, do you typically recommend that 40% to start or do different products, you know, allow for higher margins?

Speaker A: Different products will allow for higher margins. So if you're doing something like embroidery, for example, that does typically, uh, command a higher margin. Also, like, we, um, allow you to do personalization of products. People will pay more for, uh, personalized products. Right. So like, Eric's T shirt will sell better than just T shirt. But yeah, 40% is where we recommend people start. And that will be when you go to create your first listing using Printful. 40% is the kind of standard that we put in. And you can then move it up or down, but that's where it starts.

Speaker B: Yeah, you mentioned you can do on demand, like customization for the client. Does your software integrate in with like Shopify for that or how do people facilitate that?

Speaker A: So it's, um, uh, we integrate with Shopify in such a way that you can allow your customer to put in a box what they want, uh, and then that comes through to you and you can put that into your design. We recommend very much that you, um, don't give them too much license to create there. Otherwise you're not going to be able to fit the whole message on. Right. Like, so you have to buy a max, eight letters, max, however many letters. But yeah, the way in which we connect to Shopify and um, uh, Etsy allows us to do that.

Speaker B: Okay. But at the end of the day, we would have, as operators, we would have to kind of bridge that gap.

Speaker A: We're working hard on automatizing that for the moment at least. Yeah, that's the way we do it.

Speaker B: Where can people sign up for printful uh, get launch on their store, printful.com.

Speaker A: printful.com. You know, you can follow us on all the socials, et cetera, but, like, printful.com is where you're gonna find the, uh, most success.

Speaker B: And then if they wanna reach out to you. Are you on.

Speaker A: They wanna reach out to me. Uh, you can look me up on LinkedIn. I don't think there's a whole bunch of David Hookers on LinkedIn. There probably are. I haven't checked for a while. Um, but, yeah, like, that's. If you really wanna talk to me, that's where you can go. But you're more than welcome to.

Speaker B: Sweet. Well, I hope you guys enjoy this conversation as much as I did. This has been another ecommerce conversations. Cheers. Keep on growing.