Ecommerce Conversations · 2026-05-29 · 29 min
For four years Eric Steckling has run two direct-to-consumer brands. Brio, the company he founded in 2014, sells beard trimmers and related goods. In 2022, he acquired Ollie, then a seller of teeth-whitening strips and now an expanded oral care provider. Eric first appeared on the podcast in 2023. In this latest conversation, he addresses Brio's challenges of selling long-lasting goods, Ollie's opportunity with consumable items, and juggling the two. For an edited and condensed transcript with embedded audio, see: For all condensed transcripts with audio, see: ****** Practical Ecommerce helps online merchants improve with expert articles, podcasts, and webinars. Founded in 2005, we're an independent publisher, unaffiliated with any ecommerce platform or provider.
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