eComFuel Podcast · 2026-06-26 · 46 min
If your eCommerce store shut down tomorrow, how long could you survive on everything else you've built? In this episode, Michael Jelliff, owner of Geekstands.com, reveals how he built one of the leanest, most profitable eCommerce operations around (an intentionally small, three-person team that throws off serious cash) and then did something most founders don't: pulled nearly all of it out and invested it elsewhere. Listen in as Mike shares the experience that shaped his entire financial philosophy, how he thinks about diversifying profits into both public and private markets, and why his passive investments now generate more income than his eCommerce business. You'll also hear his 12-year-old pricing formula that keeps him at a 99% in-stock rate, how he manages pricing across 11 marketplaces, and what he's weighing as he considers whether to sell the business entirely. You can find show notes and more information by clicking here: Interested in our Private Community for 7-Figure Store Owners? Learn more here .
Integrator Hiring, Meta Issues & Staying Sane Through a Revenue Slump90 / 100What 60+ High-Revenue Owners Taught Me about Business (Rerun)Inside the US-Made Textile Brand, SwaddeliniGetting YouTube Ads Right in 2026Optimizing Your Three Most Powerful Profit Levers - Financial Mastery Commandment # 3 (Rerun)