eComFuel Podcast · 2026-06-19 · 45 min
What does it take to build a manufacturing brand from scratch with your own machines, your own team, and your own two hands? In this episode, Liz Hilton, inventor, founder, and owner of Swaddelini, shares how she turned a sleepless night as a new mom into a US-made baby swaddle brand powered by 3D knit technology. Listen in as Liz shares the wild ride of going viral on TikTok, doubling capacity at the wrong time, and watching sales drop by nearly 50% before bouncing back stronger than ever. She unpacks eight months of traditional PR, firing her marketing agency over a disconnected Google Tag, and partnering with a programmer who now runs her paid ads with a custom attribution model she actually trusts. Plus, you'll get the story behind Holding Mother , her long-form documentary reframing the postpartum experience, and why she believes the best marketing is simply showing up for moms. You can find show notes and more information by clicking here: Interested in our Private Community for 7-Figure Store Owners? Learn more here .
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