Ecom Gold · 2023-12-14 · 56 min
In this episode, we're sitting down with Michael and Nash, the founders behind the disruptive energy beverage, Orca. Orca is not just another energy drink. It's an innovative twist on caffeinated beverages with a taste that's as refreshing as water - an energy drink designed with a minimalist appeal to hook the health-conscious and caffeine aficionados alike. With zero sugar, zero calories, and an eye-catching clear can, Orca stands to challenge leaders in the space like Celsius through savvy branding and a commitment to quality ingredients. We'll uncover how these founders leveraged their tech backgrounds to break into the CPG industry without prior experience. They've poured time, personal funds, and relentless creativity into a product that speaks to their target audience while opening up a whole new demographic of potential consumers. From the importance of authentic marketing to the trials of scaling production, Nash and Michael have navigated a sea of industry pitfalls with humor and a firm eye on a long-term vision for their brand.
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