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106: Wine, Reimagined: Inside the Rise of Non-Alcoholic Wine with Giesen
Eat. Drink. Social: Social Media Marketing in the Food and Beverage Industry · 2026-04-08 · 39 min
Episode notes
Giesen Wines are known for great flavor despite the absence of alcohol. We sit down with Giesen's VP of Commercial - US Mary Ferraro to learn about the category and how different occasions are driving purchases.