321: FROM THE TRENCHES / Mastering podcast guesting for maximum impact - with Tom Schwab

Episode notes

In today’s sea of AI-generated noise, real authority comes from genuine conversations Podcast guesting isn’t just a marketing tool, it’s how credibility and trust are earned, sustainable, over time. This week’s featured track is FROM THE TRENCHES - in-depth conversations with experienced operators working at the sharp end of PR, media and communications. Hosted by Trevor Young , this series explores how recognition is earned, how credibility compounds, and how influence is built in today’s reputation economy. __________________ In This Episode: Podcast guesting is more than a visibility game - done right, it’s one of the most powerful ways for experts and leaders to earn authority, transfer trust, and cut through a noisy AI-saturated world. Tom Schwab , founder of Interview Valet and a trailblazer in podcast interview marketing, joins Trevor Young to break down how intentional podcast guesting can transform your business and reputation. Key Takeaways: Conversations over funnels: Tom debunks the myth that sales start with automation, arguing that “you’re just one conversation away” from your next big client, partner, or team member.

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