DTC Unboxed · 2026-05-20 · 51 min
Paddy Kennedy managed $5M a month in global media spend at Oodie and helped scale it to $220M in turnover. At Füm, he built an entire multi-channel growth programme from scratch when Meta kept banning their account. Now he is building Menina, his own DTC eyewear brand, launching June 26th. In this episode Ryan sits down with Paddy to unpack three growth levers most DTC operators underinvest in: Employee Generated Content, podcast advertising and the full-funnel persona approach that holds up in the Andromeda era. Plus what a career performance marketer discovers when they try to build a brand brand for the first time. If you work in DTC, run growth for an ecommerce brand, or are building your own product business, this one is worth your time.
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