DTC Unboxed: Breakdown - How Gruns Hit $300M ARR in 2.5 Years (And Why the Model Is Genius)

Episode notes

Grüns went from zero to $300M ARR in 2.5 years. They ship 4 million gummies per day, just raised a $35M Series B at a $500M valuation, and have 10 new products launching in 2026. This isn't luck. It's an intelligently architected DTC model - and in this solo breakdown episode, Ryan Walton tears it apart piece by piece. This episode is a different format to our usual guest interviews. Ryan runs through the full Gruns growth funnel - product strategy, pricing mechanics, landing pages, creative strategy and unit economics - to show exactly why this model is scaling so fast and what DTC operators can learn from it.

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